A product built by Centoia
FrameFill
Market every listing like you have a full marketing team. One property listing becomes a complete, on-brand launch package — then agents share it, update it, and handle the inquiries from one place.
Software, platforms and apps
Bring us the problem.
We turn complex processes, scattered data, and ambitious ideas into products people actually use. You don’t need a brief, a spec, or all the answers to start.
Most people come to us with a frustration, not a specification. That’s the right time to talk.
We’ve worked with teams at
Start here
Something should work better.
Maybe an important process still depends on a spreadsheet. Perhaps your data is difficult to use, your systems don’t talk to each other, or you have an idea that needs to become real.
Tell us what’s happening. We’ll help you understand the problem, shape the right solution, and build it.
What we build
From an idea to something people can use.
We design and build digital solutions for businesses — from focused internal tools to complete customer-facing products. Platforms, web and mobile apps, integrations, automation, dashboards, data tools, and AI where it earns its place.
But the technology isn’t the point. The result is.
Result 01
Simpler work
The job that currently needs three systems and a copy-paste becomes one screen.
Result 02
Better decisions
The answer to “how are we doing?” stops depending on who you ask.
Result 03
Lower costs
The month-end report that takes two people three days stops taking three days.
Things we’ve made
Products that prove the point.
We build for clients, and we build for ourselves. FrameFill and Play Iceland are ours — we designed them, shipped them, and still look after them. Living with your own decisions teaches you a lot, and we bring what we learn into everything else we build.
A product built by Centoia
Play Iceland
Guided digital journeys across Iceland — Street View, narration and imagery moving in sync — with real trip-planning tools around them.
Data and technology
Make more of your data.
Businesses often have valuable information trapped in spreadsheets, disconnected systems, or processes that take far too long.
We turn that into an app, a dashboard, an automated workflow, or a complete platform — something people can understand, use, and benefit from. Where it creates real value, we use AI to automate work, surface useful patterns, and make products more capable.
Yes, your spreadsheet could become an app.
How we work
Start with a conversation.
You don’t need a finished brief. We begin by understanding the problem, the people involved, and what a useful result would actually look like.
01
Understand
We talk, listen, ask questions, and look past the most obvious version of the problem.
02
Make it tangible
We create a focused concept, prototype, or early version — something real to react to.
03
Test and learn
We put it in front of people, gather feedback, and find out what needs to change.
04
Build it better
We refine it into something dependable, useful, and ready to create value.
Conversation and testing continue throughout. That’s how good ideas become good tools.
Why Centoia
We care about getting it right.
We think big, pay attention to the details, and often come at problems from a different angle. We consider the wider picture without letting it slow things down — and most of all, we care whether what we build genuinely helps.
- You’ll be asked about the problem before anyone talks about a solution.
- The first version of a problem is rarely the whole story, so we keep asking.
- Complicated underneath is fine. Complicated to use isn’t.
- You’ll get our honest opinion alongside the estimate.
- The people who’ll actually use it get a say before it’s built.
No mystery
What happens after you get in touch.
- You send a paragraph. Not a brief, not a requirements document — just what’s getting in the way, in your own words.
- We read it ourselves. Every message comes straight to the two of us, and you’ll usually hear back within a day.
- You get an honest first read. What we think is really going on, what we’d want to understand before anyone writes code, and roughly what a first step could look like.
- And if we think there’s a simpler answer, we’ll tell you. Sometimes it’s a small change, or something that already exists and does the job. We’d rather be useful than busy.
Have something that should work better?
You don’t need a specification or all the answers. Bring us the problem, and let’s talk about where it could go.
In Reykjavík, Port Moody, or online